Ellechemy was founded in Melbourne by childhood friends Dr Raelia Lew, a renowned Gynaecologist, Obstetrician and CREI Fertility expert, and Jordi Morrison, who has 20 years of experience across the global fashion, beauty and lifestyle industries. 

Dr Raelia Lew is a fertility specialist and gynaecologist and Director of Women's Health Melbourne and Director at Melbourne IVF. 

She has spent her career caring for women through every stage of their reproductive lives including stages of fertility and menopause. With Raelia’s specialist background guiding our products, Ellechemy offers the reassurance that your intimate care has been developed by a doctor who is dedicated to women’s health, fertility and long‑term wellbeing.

Driven by professional experience and a shared commitment to destigmatise desire, Jordi and Raelia teamed up to formulate a revolutionary range of medically-backed, fully customisable intimate skincare and pleasure products that provide effective solutions for complex concerns.

Ellechemy creates a new category in intimate wellness, with evidence-led luxury products informed by decades of specialised medical expertise to help vulva owners experience better sex.